Strategic value reconstruction of the national general agent model

In 2025Equipment ImportsIn the market landscape, the national general agent model is undergoing value reshaping. According to the latest data from the General Administration of Customs, the customs clearance time for electromechanical equipment imports through standardized general agent channels has improved by 42% compared to ordinary trade, with average logistics loss rates dropping to 1.8%. This model builds four core advantages for enterprises throughCentralized purchasing powerandIntegrated professional servicesestablishing four core advantages for enterprises:

• Breaking through access barriersProcessing3Cmandatory access procedures such as certification with average cycle shortened to 15 working days
• Supply Chain Cost OptimizationAchieving 30% reduction in comprehensive logistics costs through bulk transportation and bonded warehousing
• CE/UL certification equivalence assessmentProfessional teams can predict target market technical regulation changes 6-8 months in advance
• After-sales response upgradeEstablishing spare parts warehousing network covering 85% of prefecture-level cities, with emergency response time compressed to 48 hours

Five golden standards for general agent qualification review

Selecting qualified general agent service providers requires establishing a multi-dimensional evaluation system. After the implementation of the 2025 revised Electromechanical Product Import Management Measures, it is recommended to focus on:

• Franchise authorization chain
  • Verifying the validity period and authorization scope of the original factory authorization letter
  • Confirming whether there are regional sales restriction clauses
• Customs Affairs Handling Ability
  • No major classification declaration error records in the past three years
  • Possesses AEO Advanced Certification qualification
• Technical service system
  • Number of manufacturer-certified engineers
  • Localized technical document conversion capability

Three Key Risk Control Points in Agreement Negotiations

The terms design of the general agency agreement directly affects project returns. Based on the 2025 standard contract template, special attention should be paid to:

• Minimum Purchase Quantity Clause: Establish tiered procurement targets and flexible adjustment mechanisms
• Intellectual property clause: Clearly define responsibility allocation in parallel import situations
• Exchange rate fluctuation clause: Create an automatic hedging mechanism for dual-currency settlement

New Evaluation Dimensions for Agency Services in 2025

With the full implementation of RCEP tariff policies, enterprises should focus on three new capability requirements for agents:

• Application of rules of origin: Ability to achieve zero tariffs for over 90% of imported equipment
• Special Economic Zone Operations: Capability to conduct global maintenance business in free trade pilot zones
• The EUs new Battery Law (2023) requires importers to provide a carbon footprint statement: Solutions for complying with the EUs new Machinery Directive (MD2023/1230)

In the field of equipment imports, selecting a national general agent is not just about establishing trade channels, but also a systematic project involving technical compliance, supply chain management, and risk control. The value of professional agency services is shifting from pure trade execution to full lifecycle management, requiring import enterprises to establish more scientific partner evaluation mechanisms.